Mapping the keyword means setting or assigning the keyword to the page.
Following are just 4 steps to map the keyword:
- Use the keyword in the page title.
- Write the keyword specific content.
- Maintain the keyword proximity and prominence
- Link the page internally with that specific keyword.
If you see a different page shown on the search result page, then cross-check your internal linking.
How to check mapped keyword
You can identify which page is being ranked when your users search a query on the search h engine. Following is the syntax to know this.
keyword site:yoursitename.com
Open Google.com and use the above-mentioned syntax. It will show you all the relevant pages ranking from the keyword. Check the top result. If it is not the one that you want to be ranked in, then check your internal linking.
Check the keywords your page is internally linked with. It can be checked through the search console.
Keyword mapping is counted in the initial steps of search engine optimization.