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Title & Meta Tags

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Title and meta tags of webpage pass the information about the page to search engine. That’s why it is important. In August 2021, Google made a change in its algorithm. Google has introduced a new system of generating titles for web pages.

In particular, we are making use of text that humans can visually see when they arrive at a web page. We consider the main visual title or headline shown on a page, content that site owners often place within <H1> tags or other header tags, and content that’s large and prominent through the use of style treatments.

Source – Google Blog Update to Generating Page Title

The above statement is clearly stating that the header tag content or the larger size content can be used to generate the relevant title for the search query.

Should you use HTML Title Tag?

Yes, It is still relevant and considered by search engines if your title is written with relevancy.

Our main advice on that page to site owners remains the same. Focus on creating great HTML title tags. Of all the ways we generate titles, content from HTML title tags is still by far the most likely used, more than 80% of the time.

Source – Google – Update to Generating Page Title

Syntax for Title

<title>......Your content will come here .....</title>

The title is written under the head tag.

Types of Titles

  • Evergreen Title
  • Logical Title (Programeticly generated)
  • Fluctuant Title

Evergreen Title

The title of Listicle content, how-to, tips, biographical article etc come under the evergreen title. Because it remains constant irrespective of time.

Examples of Evergreen titles

How to
  • How to write the title of a page
  • How to write a correct title
Listicle
  • Top 100 all-time favourite old Hollywood Movies
  • Top 100 all-time favourite Scific novels
Tips
  • Tips to learn SEO quickly
  • Tips to learn digital marketing online

About Meta Description

Even the meta description is generated according to the search query. The most relevant piece of content is taken from the page and shown on the search engine result page. Google has recommended a guideline to write a description.

Google will sometimes use the <meta name="description"> tag from a page to generate a snippet in search results, if we think it gives users a more accurate description than would be possible purely from the on-page content. A meta description tag generally informs and interests users with a short, relevant summary of what a particular page is about. They are like a pitch that convince the user that the page is exactly what they’re looking for. There’s no limit on how long a meta description can be, but the snippet is truncated in Google Search results as needed, typically to fit the device width.

Source – Google’s guideline on snippets on search result

How to write a perfect title and meta description?

A good title and meta description can increase the click-through rate. If your webpage is single subject-specific, your title and meta description outperform. Pass the message in the first few words.

Syntax of Meta Description

<Meta name=”Description” Content=”Your meta description will be written on this space.”>

Note: Any change made in the Title and meta description may lead to a change in the Click-through rate of the website. It may be positive or negative.

Meta Keyword

This tag is no longer supported.

Meta Robots

This is used to restrict robots or search engine crawlers to access web pages. You can restrict to index web page and restrict to follow links from your web page by robots meta tags. The same can be done by robots.txt. Two values are passed in meta robots namely:

  1. “NoFollow”
  2. “NoIndex”
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